lacre21 | packaging

Lacre21 – Packaging Design 2024 - This project was more than packaging — it was a full rebranding journey for Lacre21. From a stronger pink palette to bold typography, creative product naming, and holographic details, every element was crafted to reflect the brand’s audacious and empowering personality. We brought this transformation to life with three standout products:    - 4BROWS: A sleek eyebrow palette for beauty precision.    - OBSESSED: A velvet lipstick in an elegant metallic case.    - AFTERPARTY: A playful glitter gel with a carton window showcasing its colors. Combining minimalist primary packaging with bold, vibrant secondary designs, this project set the tone for a new era of self-expression, inclusivity, and innovation. It’s a reminder of how design and strategy can elevate a brand, turning it into a statement that resonates.